After noticing that many airports have a Z in their airport code, we saw the perfect opportunity to seamlessly integrate the Nissan Z into major airports across Canada.

Travelers at YYZ (Toronto Pearson), YTZ (Billy Bishop Toronto), and YHZ (Halifax) were greeted by high-impact OOH boards, with each code elevated by the presence of the iconic Nissan Z.

This campaign created a memorable “welcome to Canada” moment, introducing the Nissan Z’s dynamic appeal to both car and travel lovers. The breakthrough execution helped Nissan stand out and generated strong attention and positive responses nationwide.