Nissan Kicks
Conquer All Conditions
We were tasked with showcasing the capabilities of the Nissan Kicks against the harshest winter conditions. We developed a cinematic film that used snowmen assaulting a city as the personification of winter when it's at its worst.
The film was supported with a full 360 integrated campaign that spanned digital, social, OOH and more, all designed to instil consumer confidence that winter's worst can be conquered.
Beyond the hero film, the snowmen took center stage. A series of bitesized social executions were developed to tease and sustain audiences throughout the campaign's duration.